001 / 2007 – 2012
Early Streaming
Hulu — product & growth
Joined during the formative years of streaming. Learned the real distance between a good idea and an executable product — and why scale changes the question entirely.
01 Product Strategy & Go-to-Market
Where strategy, story, and systems meet.
I'm Jason Nellis — a product and GTM strategist with twenty years at the intersection of media, technology, and the creator economy. I translate ambiguity into direction, and direction into things that actually ship.
20+ yrs
Media & technology
3
Companies built
2
Acquisitions
2
Active ventures
02 Career
Twenty years of building things that mattered.
From early streaming to social commerce to creator infrastructure — the roles that shaped how I think about product, strategy, and what it actually takes to move something to market.
002 / 2016 – 2020
Acquired → Meta
Packagd — co-founder
Co-founded an influencer monetization startup, acquired by Facebook. Built Facebook Live Shopping inside NPE. Became Meta's first Founder in Residence.
003 / 2020 – 2026
CPO → CEO
SuperBam — chief product officer
Built the product org from the ground up — creator IP protection, monetization infrastructure, an AI deepfake takedown system. Stepped in as Interim CEO in Q1 2026.
03 Recent writing
Thinking out loud on strategy, story, and the creator economy.
2026 · 04 · 22
The bottleneck isn't strategy. It's decision-making.8 min
Leadership
→
2026 · 03 · 11
What Hulu taught me about the gap between ideas and products.6 min
Product
→
2026 · 02 · 04
The creator economy isn't a content business. It's infrastructure.7 min
Creator Economy
→
2026 · 01 · 19
Ambiguity at the executive level has a cost. Nobody wants to name it.5 min
Strategy
→
04 Now
What's actually on the board right now.
A live snapshot, updated when something shifts. The opposite of a /now page that quietly went stale three years ago.
Get in touchBoltOS — Head of Innovation & Strategy
Product strategy and innovation direction
Akaeon Corp — co-founding
Media and events platform
Writing on strategy and the creator economy
Essays, short-form, and the occasional long read
Living in the South of France
Family-first · travel · building in public